Digital Omagh Presents ‘Google Digital Garage’
Presenter Emma Gribben – Google Digital Academy Partner & Digital Garage Trainer | Young Digital Person of 2018 Agenda.
Wednesday 3rd October 2018
5.30pm Pizza
5.45pm Welcome & Introduction
5.50pm An Introduction to Online Advertising
6.35pm Writing for Social Media
7.20pm Finish
An Introduction to Online Advertising
Learn about search, social and display advertising and how to get started with advertising a business.
Who is it for? Small businesses or aspiring digital marketers.
What will I learn?
- The main formats of digital advertising including search, social and display
- How to develop an advertising plan for a channel and measure success
- A practical approach for how small businesses can use digital advertising
Writing for Social Media
Key focus of the session:
- Your target audience
- Choosing the right social media channels for you
- Defining your brand story
- Content strategy: how to create and find great content
- The role of social advertising
- Best practice guidelines for each channel
- How to measure your social media success
What will I learn?
- How to develop a brand tone of voice for a business on social media
- Writing techniques to help hone writing for small spaces online
- The different ways of responding to customer complaints on social media
This workshop is delivered by Google Digital Garage in partnership with Omagh Enterprise Company as part of the Digital Omagh initiative.
Register your interest at Omagh Enterprise Events. Book your tickets at eventbrite.com.
