Business Profile: Grá Ultana Ltd

Name: Una McRory
Company: Grá Ultana Ltd
Telephone: 078 265 26238

Business Profile: Grá Ultana Ltd

Can you describe your business?

Grá Ultana Ltd is primarily a publishing company, developing creative and innovative resources to motivate children and adults. “The Heroic Escapades of Whiz Macgael”, a debut book for age 7+, has just been published. The three entertaining stories, colourful photographs and antics cleverly introduce dog empathy and responsibility, fire risks, water rescue and safety as well as early language learning for Irish and French. Creative resources and talks are available to accompany the book with further information on

Why did you start your own business?

In retrospect, a motivational talk by Louise Hay, on her pioneering publishing company, inspired me to establish my own.

What are the best things about running your own business?

Skillfully manifesting new resources is encouraging and engaging.

What are the main challenges facing the business?

Writing and developing beautiful high-quality products has taken considerable time and reserves. However, I thoroughly enjoyed the journey and am delighted by the outcome.

What advice would you give to someone starting a business?

Understand the important requirements to develop your company and products at the outset. Ensure you budget financially and schedule sufficient time. Aim assiduously for quality and innovate!

Can you describe your experience of running a business in three words or less?

Inspiring and rewarding.