Monday Business Profile: Body Contour Clinic

Name: Lisa Taggart
Company: Body Contour Clinic
Address: 59 Gortin Road, Omagh
Contact details: 07850 856373

Can you describe your business?

I specialise in cryolipolisis also commonly known as Fat Freezing or coolsculpting, different names, same goal, freezing fat to -5 to destroy stubborn fat cells naturally. The frozen cells are removed by the body through the lymphatic system over the 2 to 12 wk period following the treatment. The procedure is non-invasive and there is no downtime. Fat Freezing clinics have become very popular across the UK, although they have been going strong in America (FDA approved) and other parts of the world since 2012. Equipped with 4 cryo heads I am able to simultaneously target 4 areas of subcutaneous fat in one 45 minute session. With 20-40% fat reduction in the treated area.

Why did you start your own business?

Fat Freezing first came to my attention when I seen celebrities like the Kardashians and Jennifer Aniston having it done. Curious I decided to give it a go last year, and loved the results. Wanting to get another area treated I struggled to find anywhere locally offering the treatment. Seeing a gap in the market I began researching the latest fat freezing technology, I wanted a machine that would deliver good results but without the over inflated prices. So when I found a machine with one of the most efficient cooling systems on the market and 4 heads I knew it ticked all the boxes. The ability to treat 4 areas at once would reduce treatment time for the client and more importantly the cost.

What are the best things about running your own business?

Constantly learning and challenging myself, no 2 days are ever the same. Managing all the aspects of running a business from finances to sales and marketing. The feeling of self achievement when you see your business grow.

What are the main challenges facing the business?

Endeavouring to establish a loyal client base. Keeping up to date with the ever changing social media platforms.

What advice would you give to someone starting a business?

Have a business plan, keep the concept simple. Market awareness, and knowing/understanding your finances, always over estimate your costs. Market your business like crazy. And believe in yourself!

Can you describe your experience of running a business in three words or less?

Challenging, motivational and rewarding