Business Profile: Fountain Lane
Name: Nicola Boyle
Company: Fountain Lane
Email: fountainlanecrafts@gmail.com
Instagram: @fountain.lane
Can you describe your business?
Fountain Lane is a professional faux flower arrangement company, specialising in handmade bespoke wreaths. We are expanding into the events sector, offering floral backdrops and bespoke event décor for all occasions.
Why did you start your own business?
From a young age, I always wanted a job where I could be surrounded in artistic elements, all day, every day. I have always pursued a career which involved using my imagination and creativity- which is why I chose primary school teaching as my degree route. However, I simply wasn’t having enough “fun” in my chosen career path and so I have gradually moved away from the education sector, turning my artistic hobby into a full-time career. I come from a family of successful self-employed businesspeople. My father and brother own their own business in the construction sector, whilst my other brother is a publican in New York.
What are the best things about running your own business?
The level of autonomy in owning my own business is a huge advantage. My job gives me the flexibility and control that I have always wanted. I have the advantage of meeting and interacting with new people on a daily basis- nothing mundane. I get to utilise my artistic skills whilst helping people bring their ideas to life.
What are the main challenges facing the business?
This is all new to me, and I am learning how to run a business every day. Self-investment in the business has been challenging as income can be inconsistent at different periods of the year. I also find it hard to “switch off” and am often bursting with ideas and to-do-lists… this doesn’t have a bedtime. I am often executing some of most brilliant ideas at 4am.
What advice would you give to someone starting a business?
Get advice from someone who is experienced in starting their own successful business and listen to their advice with regards to the business and investment side of things if this is not your forte. Keep your costs as low as possible. Be patient when building your brand. Make every element a success before moving onto another idea. Most importantly, take time to reflect on your achievements each day and learn from your mistakes. At times, it will be frustrating and tough, but persevere. Rome wasn’t built in a day.
Can you describe your experience of running a business in three words or less?
Challenging; empowering; rewarding.
